Should A Wannabe Influencer Pal Cease Using People for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that she has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love being with her, but I also want to experience it without being filmed, edited, or shared for an audience. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the creations we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not leverage, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we create together can get us: an opening. I know not all people likes being on camera, but often spontaneity is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but companions help each other in small ways. My assumption was recording a short video here or there would be fun for Beth. Innovation flourishes in collaboration, and having Beth around makes projects energetic and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But filming together occasionally is part of how I document our time together.

I value our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when they're together – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Sean Hall
Sean Hall

A passionate designer with over a decade of experience in digital and print media, dedicated to sharing innovative ideas.